What is a beacon?

Beacons are wireless devices that help indoor and outdoor positioning. Since 2013, they have become more and more common and are now supported by the two dominant mobile operating systems, namely Android and iOS.

Beacons are wireless devices that continuously broadcast an advertising packet over Bluetooth. This advertising packet is composed of letters and numbers describing the beacons; in addition, other information like manufacturer data and received signal strength indication (RSSI) are available. Other devices can receive the packet, thus helping to estimate their proximity to the transmitting beacon. All those information help developers to implement indoor location, although beacons can be used outside as well.

Beacons use the Bluetooth Low Energy (BLE) technology to transmit data over short distances. The design of BLE is intended to provide low energy consumption, thus allowing the beacon’s battery to last longer than the original Bluetooth technology. The battery duration of BLE goes between 2 to 3 years [1].

Different protocols and brands

When we talk about different protocols and brands for beacons, you could imagine a HP computer which is using Windows. The HP computer would be the hardware, and Windows would be the software. A beacon is the hardware and the different protocols would be the software.

The current beacon market is dominated by two main protocols, iBeacon and Eddystone. The iBeacon is the standard defined by Apple [2], and the Eddystone is the standard by Google [3]. Another known protocol is AltBeacons by Kontakt.io [4]. Basically, the content of the advertising packet could vary slightly from one standard to another, but the communication protocol (Bluetooth) remains the same. As a consequence, most beacons on the market support at least the Eddystone standard and the iBeacon standard.

Other brands are Estimote, Bluesense, Gimbal, Kontakt or SensorBerg. Those are five major manufacturers in the beacon market. And they are all iBeacon compatible. Therefore when talking about beacons in this blog post, we will always refer to Apple’s standard, iBeacon.

Difference between Eddystone and iBeacon

In the end user's perspective, there is nothing really compelling to discuss. The little difference, that appears between both standards, does not create a big significance. The distinction that does exist between them is rather on their functionalities.

As noted, both protocols work with iOS and Android devices. There is no issue of incompatibility involved with beacon transmissions to Android and iOS smart devices. So, from the perspective of end users, developers don't need to be worried about the difference in Eddystone and iBeacon. Matchmore supports all beacons conformed to Google's Eddystone and Apple's iBeacon.

How does it work?

Advertising packet

Advertising packet is the message that beacons transmit continuously announcing their presence to nearby devices. The advertising packet could be slightly different depending on the beacon standards. Generally, advertising packets contain at least a universally unique identifier (UUID), one major and one minor. For example, Eddystone’s advertising packet can contain an URL and also telemetry data like what temperature the Eddystone’s beacon is detecting. But in the end, all of them transmit the basic information which are:

  • An UUID is a 16 bytes, usually represented as a string.
  • A Major is a 2 bytes number from 1 to 65,535.
  • A Minor, same as major.
  • A received signal strength indication (RSSI), indicating the signal strength in meter from the device. Keep in mind that it is more an estimate than an exact distance.

You could use UUID to distinguish beacons in your network, from all other beacons in networks outside of his control. Major and minor could be considered as a supplement layer to identify beacons with greater accuracy than using the UUID alone.

Note that a beacon only transmits the advertising packet, no descriptive information are carried by a beacon. If you want to deploy beacons for commercial use, it requires an external source to provide descriptive information associated to the beacons.

Beacons detection

The beacon's detection in Android devices is different from iOS devices. Mobile applications have different states when the app is running in foreground. Both iOS and Android's detection are smooth and nice. While an app is running in background mode stays smooth for iOS developers, this is not the case for Android developers.

Android Issues

On Android, you don’t have the same low level of integration offered by iOS; if you want to implement a complex feature involving beacons, you have to dig harder with the Bluetooth APIs, or use another library. Fortunately, there are some very good, mature libraries to handle monitoring and ranging on Android.

This difference is very much felt at the introduction of the new version of Android 8.0 (Oreo). With Oreo, you are not allowed to run long background tasks anymore. Since running beacons is very interesting in background mode, this creates an important Android limitation to be aware of.

With this limitation, Google has restricted applications' features running in the background to raise and help the battery life. It means that your beacon scanner may not run effectively as you'd like in the background.

If you are developing with beacons on Android, keep in mind that foreground monitoring is reliable and you will get 100% of the beacons detection. On the other hand, background monitoring can be used, but you may miss some beacons time to time.

Smartphones and beacons

Smartphones interact with beacons in two different ways, ranging and monitoring.


Ranging is used to determine the approximate distance to a device generating beacons' conformed advertisements. Applications ranging beacons are able to locate themselves based on advertising packets. Only applications that are currently alive on foreground or background can range beacons.

Every second the smartphone refreshes the list of detected beacons. All information about the detected beacons are available, UUID, major, minor and relative proximity between detecting smartphone and detected beacon. About relative proximity, beacon standard relies on four constants to describe the distance between them and the detecting devices. Relative proximity to a beacon are categorized as:

  • Immediate - the detecting device is virtually touching the beacon, the distance between detecting device and beacon is defined to be between 0 meter ≤ d < 0.5 meter.
  • Near - the detecting device is virtually in the same room, the distance between detecting device and beacon is defined to be between 0.5 meter ≤ d < 3 meters.
  • Far - the detecting device can hear the beacon but is pretty far, the distance between detecting device and beacon is defined to be between 3 meters ≤ d < 50 meters.
  • Unknown - the detecting device cannot determine the RSSI, we define the distance between detecting device and beacon to be between 50 meters ≤ d < 200 meters.

Figure 1, ranging beacons
Figure 1. Two different cases of beacon ranging.


If you are particularly interested in knowing if users enter or leave a specific area, this is called geofencing. Monitoring beacons are very similar to geofencing. The device is constantly monitoring, therefore even if the application is killed, or the application is not in foreground or background mode, the monitoring never stops.

Whenever the device enters or exits a defined region, the application is launched or reactivated and generates appropriate events in relation to the crossed region. In the beacon's case, a region's boundary are defined by the detection of Bluetooth beacons advertising packet. When you want to monitor a defined region with beacons, you have to define which beacons are included in a region.

  • One beacon defines a region:
    – a beacon triples (UUID, major and minor).
  • Subset of beacons define a region:
    – UUID and major,
    – only the UUID.

For example, imagine two beacons having equal UUID but different major and minor attributes. If an application monitors a beacon region by using only this UUID, the region boundaries are defined by the two beacons advertising packet. In other words, the application will generate appropriate events for the defined region no matter which one of the two beacons' advertising packet it detects. Important to know is that the application cannot differentiate which one of the two beacons that was detected.

On the other hand, if you monitor a beacon region by using all values of a beacon; The triples (UUID, major and minor), the region boundaries are defined by your unique beacon which is broadcasting those triples attributes. Note, nothing stops developers from setting two or more beacons with the exact same triples attributes.

Apple limits applications to 20 monitored regions, but you can easily pass this limit by using a single UUID to monitor a subset for multiple beacons. An application monitoring one region with only the UUID, no major and no minor provided, cannot access other attributes from advertising packet. The application knows only that it detected a beacon broadcasting the UUID defined for this region. If you want to know more information about beacons, you have to use ranging. Monitoring is only used for enter/exit events.

Figure 2, monitoring beacons Figure 2. Beacons monitoring.

And with Matchmore ?

There are two advantages of using beacons with Matchmore.

First, the publication's properties allow you to attach meaningful information to your beacons.

Second, you are able to work with pinpoints on a macro-level scale (meters to kilometers) and beacons on a micro-level scale (centimeters to meters). Combine both scales and you can enable outdoor-indoor services at once in a unique integrated cloud Backend-as-a-Service.

Start using beacons with Matchmore

First, you need to register the beacons in your account at Matchmore.
Go to your account dashboard by connecting to Matchmore's portal.

When you are logged in, click on "Beacons" in the user menu.

Go to beacons view

Register all the beacons you plan to use.

Register your beacons

Then, you can start assigning your beacons in your app.

Assign your beacons

Your beacons are ready to be used with Matchmore, you can now use the generated device ID to publish or subscribe on your beacons.

That's how easy it is!

Two ways to publish on the beacons

Let's assume that you are developing an application for a museum. You want to create mobile notifications based on a visitor’s proximity to an object.

And you have the beacon with Major 53494 and Minor 28090 placed near your famous piece of art painted by Van Gogh in June 1889.

There are many ways to publish on the beacons, but here we present two of them.

  • Via our portal without any lines of code
  • HTTP request with Curl

Note: you can also publish on your beacons via our SDKs (not presented in this blog post).

On the portal (No code needed)

When you are logged-in, after you have registered all your beacons and assigned them to your application, you can start to publish your publications.

  1. Check which beacon corresponds to the Major 53494 and Minor 28090.
  2. Click on Tools in the menu bar,
  3. and then on Create a Publication.

Create a publication, go to view

It brings you to the page where you can create your publication in your app without coding anything.

  1. Choose the application for which you want to publish.
  2. Choose the device. The beacon corresponding to the Major 53494 and Minor 28090 is our namely, Beetroot.
  3. Set the topic, it could be museum-beacon.
  4. Choose the range, as we want people to be very close to the Van Gogh before receiving a notification, we set 3 meters.
  5. We have set 86400 seconds which corresponds to a month duration.
  6. Set the properties, that is metadata attached to our beacon.
  7. Press Publish, to publish your publication.

Create a publication, example

HTTP request with Curl

Here is another way to publish on your beacons.

You are going to use HTTP request with Curl.

First, you need to access and get the device ID of the beacon on which you want to publish. You can access all the available beacons in an app by calling the following GET request:


Here is an example with Curl:

curl -X GET \
  http://api.matchmore.io/v5/devices/IBeaconTriples \
  -H 'api-key: Copy-paste you api-key here, you can get one for free, on www.Matchmore.io' \
  -H 'content-type: application/json' \

The returned result will be a Json describing all the available beacons in the given api-key app:

        "deviceId": "38143334-1f0d-4d62-a5a0-67c2b8cd6a53",
        "proximityUUID": "b9407f30-f5f8-466e-4393-25556b57fe6d",
        "major": 1000,
        "minor": 40050
        "deviceId": "fb705200-13fc-4491-b20f-ce58db97ade8",
        "proximityUUID": "b9407f30-f5f8-466e-aff9-25556b57fe6d",
        "major": 53494,
        "minor": 28090
        "deviceId": "a2eea8e6-ffc4-467e-ad65-68d01da8d309",
        "proximityUUID": "b9407f30-f5f8-466e-aff9-25556b57fe6d",
        "major": 203,
        "minor": 1230

With the known device ID, you are able to start publishing or subscribing from your beacons.

You are looking for the beacon with Major 53494 and Minor 28090 placed near your famous piece of art painted by Van Gogh in June 1889.

Use the device ID which is fb705200-13fc-4491-b20f-ce58db97ade8.

Set your publication with Curl:

Provide the significant information in the properties.

curl -X POST \
  http://api.matchmore.io/v5/devices \
  -H 'api-key: Copy-paste you api-key here, you can get one for free, on www.Matchmore.io' \
  -H 'content-type: application/json' \
  -d '{
  "deviceId": "fb705200-13fc-4491-b20f-ce58db97ade8",
  "worldId": "bc5ca058-dd8b-4eff-ad26-f882b896b733",
  "topic": "museum-beacon",
  "range": 3,
  "duration": 86400,
  "properties": {
    "painter": "Vincent Willem van Gogh",
    "movement": "Post-Impressionism",
    "name": "The Starry Night"

You have the publication on the beacon and now what?

So, if a subscriber (museum visitor) on topic museum-beacon passes nearby the beacon (below 3 meters relative distance), the subscriber will receive a match. This match can trigger pre-implemented features as well as this match provides useful information based on the properties you have set before. When you know which beacons the end user has been near, you can notify him with relevant contents. For example, display a page with information of The Starry Night painting, because the subscriber is near the "Beetroot" beacon.

This would be a good exercise for you:

  • Set a subscription on topic museum-beacon on a mobile device
  • Get the match
  • Implement a feature

This is already the end of this blog post. After reading this post and following these instructions, you will most likely be able to call yourself a beacon ninja! Good luck!

  1. ibeaconinsider, (2017) What is ibeacon? a guide to beacons. (Online) Available at: http://www. ibeacon.com/what-is-ibeacon-a-guide-to-beacons/ (Accessed on 11-06-2018). ↩︎

  2. Apple, (06 2014) Getting started with ibeacon. (Online) Available at: https://developer.apple.com/ibeacon/Getting-Started-with-iBeacon.pdf (Accessed on 04-06-2018). ↩︎

  3. Estimote, (2017) What is eddystone? (Online) Available at: http://developer.estimote.com/eddystone/ (Accessed on 04-06-2018). ↩︎

  4. kontakt.io, (2017) What is a beacon? (Online) Available at: https://kontakt.io/beacon-basics/what-is-a-beacon/ (Accessed on 11-06-2018). ↩︎